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Read the film reference Availability and pricing vary by region.AirA movie brief.
2023 / Biographical sports drama / Directed by Gus Van Sant
The birth of a legendary partnership
What is Air about?
The film is based on the true story of Nike's early days and the signing of Michael Jordan.
Five things to know.
Setup
The film takes place in the 1980s and follows the story of Phil Knight, the founder of Nike, as he tries to sign Michael Jordan to endorse his company's basketball shoes.
World
The film is set in a time when Nike was still a small company trying to make a name for itself in the sports world.
Pressure
Phil Knight faces pressure from his team and investors to sign a top athlete to endorse Nike's products.
Craft
The film showcases the craftsmanship and innovation that went into creating Nike's iconic Air Jordan shoes.
Viewing note
The film is a biographical sports drama that explores the intersection of sports, business, and pop culture.
A thought to take with you.
The film offers a fascinating look at the early days of Nike and the signing of Michael Jordan, highlighting the company's innovative approach to marketing and branding.
Is it your kind of movie?
Fans of biographical sports dramas and anyone interested in the history of Nike and Michael Jordan will enjoy this film. The film provides a unique look at the intersection of sports, business, and pop culture in the 1980s.
Sources & scope
This AI-assisted brief is based on the linked secondary reference. Facts and interpretation are separated; it does not claim personal viewing or independent expert review.
Source details checked September 7, 2026. Suggest a correction · Our editorial approach